Client

Ancor is a personnel holding company with extensive experience in the labor market. The client needs a platform and advancement in digital to recruit workers for the large-scale sports event in 2018.

What is there to do

Develop a website that will engage users to leave an application. Create a promo activity, which you would want to share in social networks. Attract attention to the vacancies of top-class sports 2018.

In the centre of attention

Global sports stars, foreigners, media, acquaintances — it is impermissible for digital natives to scroll this event down in the news feed. Therefore, the design concept is based on large typography, catchy objects and impressive visual effects.

Sportsmen, foreigners, media — millennials should not scroll this event down in the news feed. Therefore, the design concept is based on large typography, catchy objects and impressive visual effects.

The offer to join the game

About important

You can’t miss the vacancies, they attract attention, like everything else on the website. You can sent and application in three clicks and be certain, it will be received.

The offer to join the game

Provocative promotion

Our audience loves games and provocations. And sports fans like to run out naked on the field. For promotion, we came up with an interactive game that will promote itself — a game, in which you need to catch a naked fan.

It throws down challenge

A teaser for the game is from the second screen display, in a closed section. Interactive was hidden intentionally, so that the user, who met the challenge and moved to the section, felt exceptional.

Enough to be on the other side of the screen — be part of the largest sporting event in 2018 in Russia. Thousands of foreigners, media, celebrities, new acquaintances and you are at the center of events

Break into the game!

In our pixel art game, you need to not only catch the naked fan, but also to cover him with steward's neck warmer. The soundtrack, written by our motion-designer specifically for the game, adds excitement.

Catch up with the audience

To attract more boys and girls to the site, we launched an advertising campaign in social networks, «Yandex.Direct» and Google AdWords. The banners depicted everything that our audience loves so much — success, money and a few memes.

03 01

Results

2040
Applications received Ancor for 3 months of the site

13
Minutes — the longest session

200
A thousand points — the best result of the player

Producer
Sasha Morozov
Production Director
Danil Golovizin
Art director
Mikhail Lifanov
Designer
Andrey Sidorov
Copywriters
 
Copywriters
Ksenia Kantsurova
Daria Dmitrichenko
Sound producer
Alexander Manzhulov
Frontend-developer
Ilya Biryukov
Backend-developer
Andrey Groza
Internet marketing specialist
Mikhail Kosarev

© 2009 — 2019 Rutorika Digital Agency ul. Zipovskaya, d. 5, korp. 33, g. Krasnodar, Russian Federation

Thanks, we’ll think about it!
We really will.

© 2009 — 2019 Rutorika Digital Agency ul. Zipovskaya, d. 5, korp. 33, g. Krasnodar, Russian Federation

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