Ancor is a personnel holding company with extensive experience in the labor market. The client needs a platform and advancement in digital to recruit workers for the large-scale sports event in 2018.
What is there to do
Develop a website that will engage users to leave an application. Create a promo activity, which you would want to share in social networks. Attract attention to the vacancies of top-class sports 2018.
In the centre of attention
Global sports stars, foreigners, media, acquaintances — it is impermissible for digital natives to scroll this event down in the news feed. Therefore, the design concept is based on large typography, catchy objects and impressive visual effects.
Sportsmen, foreigners, media — millennials should not scroll this event down in the news feed. Therefore, the design concept is based on large typography, catchy objects and impressive visual effects.
You can’t miss the vacancies, they attract attention, like everything else on the website. You can sent and application in three clicks and be certain, it will be received.
Our audience loves games and provocations. And sports fans like to run out naked on the field. For promotion, we came up with an interactive game that will promote itself — a game, in which you need to catch a naked fan.
It throws down challenge
A teaser for the game is from the second screen display, in a closed section. Interactive was hidden intentionally, so that the user, who met the challenge and moved to the section, felt exceptional.
Break into the game!
In our pixel art game, you need to not only catch the naked fan, but also to cover him with steward's neck warmer. The soundtrack, written by our motion-designer specifically for the game, adds excitement.
Catch up with the audience
To attract more boys and girls to the site, we launched an advertising campaign in social networks, «Yandex.Direct» and Google AdWords. The banners depicted everything that our audience loves so much — success, money and a few memes.
Applications received Ancor for 3 months of the site
Minutes — the longest session
A thousand points — the best result of the player
- Sasha Morozov
- Production Director
- Danil Golovizin
- Art director
- Mikhail Lifanov
- Andrey Sidorov
- Ksenia Kantsurova
- Sound producer
- Alexander Manzhulov
- Ilya Biryukov
- Andrey Groza
- Internet marketing specialist
- Mikhail Kosarev