Meriton construction company website Rutorika Digital Agency

Meriton — construction company,
whose priority is not only to be on time,
but about time in general.

The task —
to turn site users into tenants. More precisely, to create a site
so that our users are happy to select an apartment
and begin the application process,
without hesitation or a second thought.

The geometric corporate identity defines the style of the website.
Stark clear lines.

From prototypes to icons

We obsessed over every menu item and their every state,
so they are understood at first glance.

A Meriton building is the hero of our main page.
Nothing superfluous,
each element serving an important role.

Buying an apartment in a newly built building
can be profitable, but can be unnerving.
An effective remedy is an icon
that shows the progress of construction.

When we change the pointer icon, it is only
in such a way to be in harmony with the overall image.

One of life’s pleasures is receiving presents,
the anticipation of unwrapping a gift.
Opening a promotional ad is now as enjoyable.

In order not to distract from
essential information, details are hidden.
Yet, are easily revealed by a click or through scrolling.

As a result, the main page is complete and uncluttered.

Remember our icon on the main page which showed
the construction completion percentage?
Here we have the same, only in photographs.
The building grows right before your eyes.
Just without the dust or noise.

Usually selecting an apartment is like entering the nine circles of hell.
We eliminate the circles, making the user’s selection process simple and logical.