CLIENT

It is believed, that New Year begins on the first of January, but for us it begins on the recruiter day. If Ancor personnel holding makes an order for a new congratulation, it means that the next year has already come.

GOAL

Remind everyone (and most importantly — Ancor employees) how cool the recruiter is, what holiday he has, what congratulations Ancor prepares and how great it is to share in social networks, it was necessary to perform three tasks.

1. Outdo ourselves 2. Congratulate recruiters. 3. Surprise everyone

CALL OF THE JUNGLE

Recruiter. Head hunter. Hunting. Heads. Scream. Shouts. AAaaa! That is how the idea for the game was born — out of creative director cry. We have a little left to do.

Not caught — not at the office

We thought of a game. The candidates hid in the jungle under the bushes. To be precise, their cries. You hear the cry and see the shaking bush, if that’s the one you’re looking for, catch the deary. "Great idea, start the production!" — we were told in Ancor.

PLAY MORE

On holiday, any result is a winning one. So we came up with some original congratulations and a button to share in social networks. Let them know who they are dealing with.

IN THE NAME OF ART AND GAMEPLAY!

In the process of collecting the phrases for voicework, under real-life conditions we gave ear to screams from the designer’s, at the risk of our own lives (and wages) we threw various items at the accountant and made notes.

OUR SUPERHERO

We had a secret weapon from the very beginning. The one with fifteen personalities, forty voices and two powerful lungs coexisting inside. The one, whose voice was supposed to be used as the staff shouts. Walking loud-hailer, Ruport-guy, Russian roulette.

THE BEST SCREAMS

Screams surpassed all our expectations (and some of them — even the noise rate in decibels). See for yourself, or rather, listen.

BACKSTAGE

To preserve the purity of sound, the recording took place only in the evenings. We locked ourselves in the director’s office and covered the parrot (so that he did not remember the face). Camera, motor, customization!

PRODUCER
Sasha Morozov
PRODUCTION DIRECTOR
Danil Golovizin
ART-DIRECTOR
Mikhail Lifanov
DESIGNER
Dasha Kulikova
CREATIVE DIRECTOR
Oksana Kadoshnikova
COPYWRITER
Ksenia Kantsurova
FRONTEND DEVELOPER
Ilya Biryukov
BACKEND DEVELOPER
Dmitriy Demidovich
SOUND ENGINEER
Aleksandr Manzhulov
MAN LOUD-HAILER
Ilya Ivanov

© 2009 — 2019 Rutorika Digital Agency ul. Zipovskaya, d. 5, korp. 33, g. Krasnodar, Russian Federation

Thanks, we’ll think about it!
We really will.

© 2009 — 2019 Rutorika Digital Agency ul. Zipovskaya, d. 5, korp. 33, g. Krasnodar, Russian Federation

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