How to attract a lot of guests all year round?

Client: Beton Brut — four-star all-inclusive hotel in Anapa. Goal: Increase the number of bookings in hotel.

Autumn

Autumn. Hotels say goodbye to their guests till next summer. But not Beton Brut. We started easy — created campaigns in "Yandex.Direct", Google AdWords, My.target, VKontakte, Facebook and Instagram. "Yandex.Direct" and Google AdWords generated most applications, so we’ve made these channels major ones.

Beton Brut does not say goodbuy to its guests from autumn till summer. Therefore we launched campaigns in "Yandex.Direct", Google AdWords, My.target and in social networks. Most applications were obtained from "Yandex.Direct" and Google AdWords, so we’ve made these channels the major ones.

by 9% conversion increased on the website
by 75% rooms in Beton Brut were occupied in November

Winter

We designed the new website for Beton Brut, and New Year’s advertising campaign became its final flourish.

100% of rooms
were reserved for
New Year holidays.

Spring

55% of guests plan their summer holiday in advance. Therefore in May we launched branded advertising campaign — started video advertising on YouTube and banner advertising on Yandex and Google platforms and partners’ websites.

Beton Brut took the top position in search queries amount, thus it gave the dust to Booking and Trivago.
to 22,2% website conversion increased up
by 35% website attendance increased
by 75% of rooms in Beton Brut were occupied.

Summer

In summer the rooms are booked by those who decided to go to the seaside spontaneously. To make sure Beton Brut won’t slip through the cracks, we continued the search campaign and set up banner advertising.

to 26% conversion increased up advertising campaign with armor by phone
to 23% the clickability increased up with button «Book now»

A YEAR AFTER STARTING ADVERTISING CAMPAIGN :

in 2times increased up the number of calls
by 5times click cost reduced
(up to 15 rubles)
to 1200 аctual booking
(arrival in hotel)

© 2009 — 2019 Rutorika Digital Agency ul. Zipovskaya, d. 5, korp. 33, g. Krasnodar, Russian Federation

Thanks, we’ll think about it!
We really will.

© 2009 — 2019 Rutorika Digital Agency ul. Zipovskaya, d. 5, korp. 33, g. Krasnodar, Russian Federation

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