How to attract a lot of guests all year round?
Autumn. Hotels say goodbye to their guests till next summer. But not Beton Brut. We started easy — created campaigns in "Yandex.Direct", Google AdWords, My.target, VKontakte, Facebook and Instagram. "Yandex.Direct" and Google AdWords generated most applications, so we’ve made these channels major ones.
Beton Brut does not say goodbuy to its guests from autumn till summer. Therefore we launched campaigns in "Yandex.Direct", Google AdWords, My.target and in social networks. Most applications were obtained from "Yandex.Direct" and Google AdWords, so we’ve made these channels the major ones.
We designed the new website for Beton Brut, and New Year’s advertising campaign became its final flourish.
were reserved for
New Year holidays.
55% of guests plan their summer holiday in advance. Therefore in May we launched branded advertising campaign — started video advertising on YouTube and banner advertising on Yandex and Google platforms and partners’ websites.
In summer the rooms are booked by those who decided to go to the seaside spontaneously. To make sure Beton Brut won’t slip through the cracks, we continued the search campaign and set up banner advertising.
A YEAR AFTER STARTING ADVERTISING CAMPAIGN :
(up to 15 rubles)
(arrival in hotel)