CLIENT

Personnel holding Ancor (and strictly speaking — its corporate university). The client suggested creating a website that will unite several segmentary educational directions in one logical. And we said: "Yes".

GOAL

Create a website for Ancor educational centers, using the corporate identity of the university and prove that knowledge is power, no matter how you slice it.

MIND-BLOWING EFFECT

Everything centers around education at the corporate university (as well as university’s logo). We’ve decided to use symbolic rotating logo as the basis of the concept, that tells with each turn about Ancor educational centers.

IMMERSION

Rotation goes beyond the homepage. In content heavy sections each new block is shown separately (we roll out the previous block in plane and send it upward).

HIGHLIGHT THE KEY POINTS

We control user’s attention highlighting the key points using large font and free space. It is always easy to find the application button (or even suggest the whole idea).

SIMPLICITY

The structure and tone of communication are extremely simple in all sections. No maze patterns and die-hard terms. Only clearness. Only Ancor.

ALWAYS MORE INTERESTING

We always take a broader view of a task. Therefore we developed a unique sign for each sector of the Center of training and development. A tough call for those, who are fond of codes — guess on what principle they appeared.

ACCOUNT MANAGER
Veronika Lee
PRODUCER
Anton Kavitin
CREATIVE DIRECTOR
Oksana Kadoshnikova
ART DIRECTOR
Mikhail Lifanov
DESIGNER
Tiana Putylina
MOTION DESIGNER
Aleksandr Manzhulov
COPYWRITER
Veronika Kirsanova
PRODUCTION DIRECTOR
Danil Golovizin
BACKEND DEVELOPER
Dmitry Demidovich

© 2009 — 2019 Rutorika Digital Agency ul. Zipovskaya, d. 5, korp. 33, g. Krasnodar, Russian Federation

Thanks, we’ll think about it!
We really will.

© 2009 — 2019 Rutorika Digital Agency ul. Zipovskaya, d. 5, korp. 33, g. Krasnodar, Russian Federation

Feedback

How can we help you?