CLIENT
Personnel holding Ancor (and strictly speaking — its corporate university). The client suggested creating a website that will unite several segmentary educational directions in one logical. And we said: "Yes".
GOAL
Create a website for Ancor educational centers, using the corporate identity of the university and prove that knowledge is power, no matter how you slice it.
MIND-BLOWING EFFECT
Everything centers around education at the corporate university (as well as university’s logo). We’ve decided to use symbolic rotating logo as the basis of the concept, that tells with each turn about Ancor educational centers.
IMMERSION
Rotation goes beyond the homepage. In content heavy sections each new block is shown separately (we roll out the previous block in plane and send it upward).
HIGHLIGHT THE KEY POINTS
We control user’s attention highlighting the key points using large font and free space. It is always easy to find the application button (or even suggest the whole idea).
SIMPLICITY
The structure and tone of communication are extremely simple in all sections. No maze patterns and die-hard terms. Only clearness. Only Ancor.
ALWAYS MORE INTERESTING
We always take a broader view of a task. Therefore we developed a unique sign for each sector of the Center of training and development. A tough call for those, who are fond of codes — guess on what principle they appeared.
- ACCOUNT MANAGER
- Veronika Lee
- PRODUCER
- Anton Kavitin
- CREATIVE DIRECTOR
- Oksana Kadoshnikova
- ART DIRECTOR
- Mikhail Lifanov
- DESIGNER
- Tiana Putylina
- MOTION DESIGNER
- Aleksandr Manzhulov
- COPYWRITER
- Veronika Kirsanova
- PRODUCTION DIRECTOR
- Danil Golovizin
- BACKEND DEVELOPER
- Dmitry Demidovich
