Advertising campaign for Cosmotheque: "15 years young"
Client: Cosmotheque, legendary chain of fashion stores.
Goal: run a birthday campaign with wide reach spending as little money as possible.
Cosmotheque was turning fifteen. To celebrate that we decided to give out 1,500 rare 15% discount cards and attract attention of everyone: those who craved them, those who thought they were okay, those who never needed them.
We decided to gift only those who would congratulate Cosmotheque.
In Russia, it is customary to pull person's ears when they become one year older.
and a counter next to it.
as the counter said. You had to pull non-stop.
Then you had to fill in the form, leave a "like" — and voila!
We also used Internet banners and video ads in movie theaters.
Yet most of the cards were given out before the media campaign.
T-ear it off.