Client:
Large national taxi service, who isn’t afraid of
anything, except perhaps a machine uprising.

Natural
selection
We started with a simulation of the entire
interaction process between the user and
the application: requesting a taxi,
tapping where to pick up, and receiving taxi
information. As a result, it became clear
which functions were desperately needed and
which we could cut. Thus, the main screen
has been reduced to only three elements.
Quick and easy to understand for maximum convenience.

People, who need to get from point A to point B, are impatient and picky about the details.

WHAT DO THEY WANT

They want a quick response without being asked
questions over and over again.

By all means — simply mark on the map where you want a taxi without any further ado.

They want
a decent car.

As you wish — pick the car yourself.

They want
a pleasant driver.

Easy, peasy — religate bad drivers to your blacklist.

A walk in the park, without all the walking

Coherent
interface

Comfortable to your fingers, pleasant to your eyes

NOTHING EXTRA

You’ll find everything you need on the first screen. You can see yourself on a map, move the marker, and press OK to call a taxi. No extra movements, no unnecessary words. Taxi drivers find the passenger themselves. I turned on, I saw, I ordered.

TapTaxi looks great on all possible screen resolutions

A taxi service should only include the car and dispense with text or images on the screen.
That’s why TapTaxi looks great on all possible screen sizes.



To the cars!

Too many words have already been said for an application that does not require any.
So we'll just leave it here.

Team:

Designer
Vladislav Shinkin
Director
Kirill Evdakov
Chief Executive Officer
Vasya Gomiashvili
Art Director
Michael Lifanov
Сreative Director
Oksana Kadoshnikova

© 2009 — 2017 Rutorika Digital Agency 745 Atlantic Ave, Boston, MA, 02111

Thanks, we’ll think about it!
We really will.

© 2009 — 2017 Rutorika Digital Agency 745 Atlantic Ave, Boston, MA, 02111

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