Meriton — construction company,
whose priority is not only to be on time,
but about time in general.

The task —
to turn site users into tenants. More precisely, to create a site
so that our users are happy to select an apartment
and begin the application process,
without hesitation or a second thought.

The geometric corporate identity defines the style of the website.
Stark clear lines.

From prototypes to icons

We obsessed over every menu item and their every state,
so they are understood at first glance.























































A Meriton building is the hero of our main page.
Nothing superfluous,
each element serving an important role.

Buying an apartment in a newly built building
can be profitable, but can be unnerving.
An effective remedy is an icon
that shows the progress of construction.

When we change the pointer icon, it is only
in such a way to be in harmony with the overall image.

One of life’s pleasures is receiving presents,
the anticipation of unwrapping a gift.
Opening a promotional ad is now as enjoyable.

In order not to distract from
essential information, details are hidden.
Yet, are easily revealed by a click or through scrolling.

As a result, the main page is complete and uncluttered.

Remember our icon on the main page which showed
the construction completion percentage?
Here we have the same, only in photographs.
The building grows right before your eyes.
Just without the dust or noise.

30.09.2012
30.11.2012
30.12.2012
30.01.2013
28.02.2013
31.03.2013
30.04.2013
15.05.2013
19.05.2013
30.05.2013
30.06.2013
03.07.2013
18.07.2013
01.08.2013
09.08.2013
25.08.2013
03.09.2013
10.10.2013
13.11.2013
04.12.2013
10.01.2014
03.02.2014
03.03.2014
03.04.2014
17.04.2014
13.05.2014

Usually selecting an apartment is like entering the nine circles of hell.
We eliminate the circles, making the user’s selection process simple and logical.

Everything is so clear,
here even a novice could understand.

Select a floor plan,
independent of its neighbors.

It doesn’t matter
if you want a higher floor
or lower price,
the interface responds quickly.

Selection is just that simple.

Selection results lined up, laid out and ready to fulfill your order.

We have the floor plans. Users have plans to buy.
Here they meet and live happily ever after.

Floor

25th floor
4th floor

If there are no
applicable apartments,
there is nothing
to see here.

The start key.
We are ready to move you into a new apartment.

Team:

Director
Kirill Evdakov
Designer
Vladislav Shinkin
Art Director
Michael Lifanov
Front-end Developer
Nikolay Marchenko
Front-end Developer
Alexey Lishuta
Production Director
Danil Golovizin
Web Developer
Ruslan Bzarov
Producer
Tatyana Romanenko
Copywriter
Sergey Filipchenko

© 2009 — 2017 Rutorika Digital Agency 745 Atlantic Ave, Boston, MA, 02111

Thanks, we’ll think about it!
We really will.

© 2009 — 2017 Rutorika Digital Agency 745 Atlantic Ave, Boston, MA, 02111

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