The website of the “Kayros” ceramic tile retail
chain elegantly combines rich functionality with simplicity of use

Aim

“Kayros” retail chain has 7 stores. We set out to design the eighth one — with clear navigation, amiable but non-intrusive service, and an atmosphere that disposes to shopping.

Faceted search filter.

The store database is complex and choices are endless, but the user will never face difficulty finding the right tiles. Nor will he or she make a zero-result search query. That’s all due to the smart filter, changing the results on-the-fly.

The database is automatically
and effortlessly synchronized.
If it’s on the website —
it’s in stock.

Price
  —  
Tile use

  • Pool
  • Bathroom
  • Kitchen
  • Public space
  • Stairs
  • Technical room
  • Street/Terrace
  • Facade
  • Hall/Lounge
Tile type

  • Ceramic tile
  • Ceramic granite
  • Clinker
Country

  • Spain
  • Italy
  • Poland
  • Russia
  • Turkey
Pattern

  • Wood
  • Stone
  • Metal
  • Marble
  • Wallpaper
  • One-color
  • Ornament
  • Salt-Pepper
  • Concrete
Surface type

  • Glossy
  • Matt
  • Polished
  • Semi-polished
  • Structured
Color

  • Beige/Brown
  • White
  • Bronze
  • Yellow/Orange
  • Green
  • Mixed
  • Red
  • Silver
  • Blue/Light blue
  • Purple/Pink
  • Black/Gray

Visuals

Naturally lit navigation elements, matching typefaces and neat shadowing create just the right feel for the page: tiles you want to touch, buttons you want to press, purchases you want to make.

The labels used to mark collections
work in tandem and enhance
the look of the catalog.

Small but important details
are inviting to the eye
and add a finishing touch
to a collection card.

Proper hierarchy of typefaces,
dimensions and colors
make the texts most pleasing
to the eye.

Images load from the database
and scale perfectly every time.
No designer needed,
no extra time and money spent.

Helping with a purchase

The website helps the user at each stage of the purchase, especially at the last one. Clear and concise calculator provides flexible price estimation model based on the room parameters.

You don’t have to be a tile setter to choose the right tiles —
the calculator will tell about all nuances when needed.
Adding the articles to the “Favorites” section, one can receive a discount certificate.
The website helps sales at the actual stores, since the assistants know what items
the user is interested in when he or she comes to a store.

The “About us”

Being on the market for 20 years, “Kayros” has come a long way. All accomplishments are neatly presented in the “About us” section.

Exemplifying the company’s speciality, the “About us” section shimmers and shines.

One does not simply buy tiles

Besides the main catalog, the website has much more to offer: practical articles, a gallery of design projects, detailed information about the manufacturers. All materials are carefully structured and sorted following the principal design guidelines.

Truly iconic

Each icon on the website is a little piece of art by itself. At a “Kayros” store one can find things equally beautiful, tile-size.

Team:

Copywriter
Sergey Filipchenko
Director
Kirill Evdakov
Front-end Developer
Alexey Lishuta
Back-end Developer
Dmitry Groza
Art Director
Vladislav Shinkin
Art Director
Michael Lifanov
Designer
Mikhail Massalskiy

© 2009 — 2017 Rutorika Digital Agency 745 Atlantic Ave, Boston, MA, 02111

Thanks, we’ll think about it!
We really will.

© 2009 — 2017 Rutorika Digital Agency 745 Atlantic Ave, Boston, MA, 02111

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